Stuart McDowell, freelance graphic designer 'Creative Beast' was appointed by 'Skillnet' to design promotional material for the Ford Masters Apprenticeship.
The Ford Masters Apprenticeship is an approved Apprenticeship scheme. It’s a challenging three year programme which combines hands-on workshop training alongside block release for college training and study.
The brief was to formulate a range of promotional materials suitable for use by both trainers and parents. The literature had to adhere to Ford guidelines, whilst communicating the key messages and promote both companies equally. This was achieved by the use of the Ford brand guidelines and effective typography, bright colours and imagery. The brand needed to be designed so that it could be easily modified for printed matter.
Working very closely with both companies, Creative Beast produced strong promotional material including, a professional, stylish and informative website and effective exhibition stands.
